Question by Michael M: Can I direct customers to a product I don’t carry through a website search?
For example, if I sell toys and carry Duplo building blocks, and a customer searches for “legos”, can I take them to the Duplo building blocks? Is this illegal or considered unethical? Can I display a page that say, “Sorry we don’t carry Legos, but we do carry Duplo.” and then display the Duplo products?
Answer by JohnnyC
You can do what you want with your site.
However, if you get lego searches to a Duplo site, they probably won’t buy as that’s not what they want. So your wasting valuable time when you could be promoting something you have to sell.
However, if you provide valuable content on your web page and use good selling skills you may be able to get a lego buyer to switch to Duplo.
Set up a web page along the line of “Duplo is better than Lego – We Prove It!” etc and use good content to show why.
Someone searching for Lego may come across this and take a look. It’s then down to you to switch them!
What do you think? Answer below!